.:. home .:.  .:. portfolio .:.  .:. resume .:.  .:. contact .:.
 .:. design research .:.  .:. design strategy .:.  .:. product design .:.  .:. prototyping .:.  .:. management .:.
messaging framework
conceptual market framework

Marketing messages are often structured around a framework that is appropriate for multiple audiences, and speaks to the functional, emotional, and financial needs of each group.

This example shows AT&T's key messaging regarding access to it's network for customers, developers, and media, each of which works together to reinforce the "umbrella message".

 .:. copyright 2003 (c) gabriel ashley post .:.  .:. send e-mail .:.