samsung device concepts
hardware + software (ID/UI/UX)
In Q4 2010, Samsung requested a research-inspired program that resulted in 5
smartphone and tablet concepts, each with novel features in terms of ID, UI, and UX.
During this program, I served as the lead for the research and insight development
process, inviting the client into the field for 20 2-hour ethnographic interviews
along the West Coast of the US.